Cookie Policy

Last Updated: April 23, 2026

This Cookie Policy explains how Murtie and our service providers use cookies and similar technologies on the Services. Cookies are small files stored on your device that help the site function, remember preferences, analyze usage, and support marketing and advertising.

By continuing to use the Services, you acknowledge that you have read and understood this Cookie Policy. If you do not agree with this Cookie Policy, you should not use the Services.

1. Types of cookies we use

We may use the following types of cookies:

• Strictly necessary cookies: required for site functionality, security, and checkout.
• Functional cookies: remember preferences and settings.
• Analytics cookies: help us understand traffic and site performance.
• Advertising cookies: may be used to deliver, measure, or limit ads.
• Social media or embedded content cookies: may be set by third-party platforms.

2. How we use cookies

We use cookies and similar technologies to:

• Enable core site features.
• Keep products in cart and complete checkout.
• Remember your settings and preferences.
• Measure traffic and performance.
• Improve products, pages, and user experience.
• Support advertising and retargeting where permitted by law.

We collect or obtain the following categories of information through cookies, pixels, tags, and similar technologies:

• Identifiers (for example, cookie ID, device ID, advertising ID).
• Commercial information (for example, product views, cart activity, purchase history).
• Internet or other electronic-network activity information (for example, pages visited, links clicked, browsing behavior).
• Inferences drawn from the data above about your preferences and interests.

If required by law, we treat certain of these identifiers as “unique identifiers” that may be sold or shared for targeted advertising.

3. Consent and controls

Where required by law, we will not use non-essential cookies until you make a choice through our cookie banner or similar controls. You may also manage cookies through your browser settings, device settings, or any preference tool we provide. Non-essential cookies will be blocked until you accept. If you disable cookies, some features of the Services may not function properly.

4. Global Privacy Control and Universal Opt-Out Mechanisms

Where required by law, we recognize browser- or device-based opt-out preference signals such as Global Privacy Control and other Universal Opt-Out Mechanisms (“UOOM”) and will apply them to the extent we can associate the signal with your browser or account. If you enable such a signal, it may be treated as an opt-out of the “sale,” “sharing,” or “targeted advertising” of your personal information where applicable.

If you exercise an opt-out through such a signal, we will not sell or share your personal information with third parties for targeted advertising or other purposes that constitute a “sale” or “sharing” under applicable law, to the extent technically possible and required by law.

5. Third-party tools

We may use third-party analytics, advertising, review, support, or commerce tools that place cookies or similar technologies on your device. Those providers may collect information subject to their own privacy policies and terms. A more detailed list of cookies and similar technologies may be available in our cookie banner or underlying consent-management tool.

6. Shopify Cookie Policy reference

For information about the cookies and other tracking technologies that Shopify itself may place when you visit or use our storefront, please see Shopify’s Cookie Policy here: https://www.shopify.com/legal/cookies.

7. Updates

We may update this Cookie Policy periodically to reflect changes in our technology, legal obligations, or Services. The updated version will be posted on the Services with a revised date.